My Thoughts on LBS... Almost 3 Years Ago

Someone asked about how I got into all of this marketing and PR stuff, and it began with this unauthorized interview with Mashable about the launch of the Whrrl iPhone app in the summer of 2007. So funny... how LBS was the hot topic then, and it is again now with the looming Foursquare acquisition. I'm happy I'm not working this anymore, but it was a lot of fun and still think offering these kinds of features and localized lead gen for business, footstreaming, location awareness, etc. are cool. Long interview, enjoy...