Lately, I feel like I am unlearning how I use the Internet. This weekend I deleted all my posts on X (fka Twitter) and removed the app from my phone. This isn’t the first time I’ve attempted a cleanse of this particular channel and I can’t guarantee I won’t be back (though I have managed to stay off Facebook for nearly 2 years now). As the place where I have my largest following, it’s the most tempting to turn back to when I have something I want to get out to the world — particularly when it comes to promoting my startup or portfolio companies. But I’m not sure who I’m really reaching there, or what the quality of that attention is. I’d rather just pay for ads. If that even works anymore. Lately, I’ve found hyper-targeted direct email outreach to be a more effective customer acquisition channel but I’ve been out of the growth game for a hot second while building so I’m sure I’ll have more to say about that in the coming months.
I was voraciously consuming business books for the past 20 years of my career, and about a year ago I just stopped and started reading... comic books. Maybe it's a midlife crisis thing but now I read graphic novels or comic books every night before bed. Most of my business content now comes from newsletters (like yours!) or other medium form content from content producers I like. I had a lot of guilt about... like why is a 45 year old dude reading comic books? But it also gives me a lot of joy!
I was voraciously consuming business books for the past 20 years of my career, and about a year ago I just stopped and started reading... comic books. Maybe it's a midlife crisis thing but now I read graphic novels or comic books every night before bed. Most of my business content now comes from newsletters (like yours!) or other medium form content from content producers I like. I had a lot of guilt about... like why is a 45 year old dude reading comic books? But it also gives me a lot of joy!
great update - you may like Knolly (currently building).
what are you focused on these days? (and not what you did in the past) :)